Katie Rhead

Conceptual brand identity for a wealth management firm.
Scope included logo design, typography, colour palette, imagery direction, and brand guidelines. This piece is a curated portfolio study built from original client work, with names and selected details adapted to protect confidentiality.

Starting with an existing logo and website, I developed a complete brand guidelines document and presentation system that transformed a visual identity into a practical, scalable brand. The guide provides clear direction for everything from presentations and digital assets to print collateral and future marketing materials.

I develop brand identities that provide a clear, consistent foundation for communication.
My work focuses on creating systems rather than one-off visuals, combining typography, colour, layout and imagery to build identities that are both distinctive and practical to use across different formats.
Whether evolving an existing brand or developing something new, I work to ensure the identity supports your positioning and can be applied consistently across all touchpoints.

Conceptual brand identity for a wealth management firm.
Exploring a refined visual system across logo, typography, colour, imagery, digital applications, and brand guidelines. This curated portfolio study combines unused creative directions from original client projects, with names and selected details adapted to protect confidentiality.

Convivo Leadership, logo and website www.convivoleadership.com

CHECKāœ“IT logo, packaging and marketing collateral for LUCIRA covid-19 test.

Log and website designed for The Silicon Valley Executive Network (SVEN)