Purposeful, high-impact design for financial and advisory brands
I’m Katie Rhead, a senior freelance designer specialising in financial and corporate communications.
With over 16 years’ experience, I work with financial organisations, wealth managers, advisory firms and agencies across the UK, US and internationally to deliver clear, considered design that supports strategic goals.
My work focuses on reports, presentations, brand systems and high-value marketing assets — helping organisations communicate complex information with clarity, confidence and consistency.
Beyond design delivery
Alongside hands-on design, I support clients at a more strategic level, helping shape how they communicate, not just how they look.
This can include reviewing and strengthening existing materials, advising on visual communication approaches, or working closely with teams to improve the clarity and consistency of their output.
I regularly collaborate with marketing teams, consultants and leadership, bringing structure and direction to design across a range of outputs — from reports and presentations to broader brand communications.
For many clients, this means acting as a senior design partner or an extension of their team, providing ongoing guidance and oversight to ensure everything produced is aligned, effective and of a consistently high standard.
This support can be delivered on a project basis or as an ongoing partnership, depending on the needs of your team.
"Katie is a highly skilled designer with a rare ability to combine creative vision with the core of a messaging strategy. She has delivered across a wide range of formats, from pitch decks and infographics to digital content and brand assets."
Ink, Inc. Creative Group
Ink, Inc. Creative Group
"Katie is a superb designer, attentive to the client's wishes but always seeking to contribute her own ideas to better help the customer achieve his/her goals. The quality of her work, her timeliness, and professionalism could not be better."
Decision Boundaries
Decision Boundaries
I stay current with emerging tools and technologies, including AI-assisted design workflows, to help streamline processes and unlock new creative possibilities for clients.