Pitch decks are a brief presentation used to provide an audience with a quick overview of your business plan or start up vision. The aim of a pitch deck is usually to raise money from investors for your venture, but the emphasis shouldn’t be solely on asking for cash. A pitch deck is about introducing your product or service and hopefully getting another meeting. Engage with the investors, get them excited about you and your ideas/product or service.
Think of your slides a visual aid to your pitch. They should be professional, simple and reinforce your key points.
Listed below are 13 must-have slides for your investor pitch deck:
Make a brief introduction, include your logo and name or just a simple title.
Vision and value proposition / High-level summary slide.
A brief overview of your business, highlighting the value you provide to your customers. Describe your business in a short, simple and memorable way.
What problem are you solving and who are you solving it for? Make the problem clear, without this your solution is useless. Demonstrate that you’ve done your research by showing some facts and statistics about the problem.
How do you solve the problem and how do you do it better than anyone else?
Introduce your product or service. Briefly describe the benefits it provides to potential customers.
You could combine ‘The Solution’ and ‘The Product/Service’ slide into one.
Revenue Model or Business Model
Here you can go into detail about how your business is going to make money. Outline the main sources of revenue.
Target Market and Opportunity
Who is your ideal customer and how many of them are out there? Illustrate the size of the potential market and how you position your company within it. You need to make it clear it’s a great opportunity and that now is the right time.
This slide needs to show how you are different from the competition and why customers will pick you. Demonstrate that you know your industry and can provide a realistic assessment of how your business fits into the competitive landscape. Try to illustrate the advantages you hold over the competition.
Traction and Validation/Roadmap
Show investors what you have achieved so far. Highlight key milestones that you’ve passed and are aiming for. This will give investors a clear idea of exactly where you’re at with your business.
Marketing and Sales Strategy
Outline your marketing and sales plan, what is your plan for getting your product/service in front of prospective customers? How are you going to stand out from competitors? This stage is one of the toughest for start-ups, so show that you have a strong plan in place.
Introduce your key team members and highlight their successes and expertise. You want to leave your investors with confidence in your team and ability to make the venture a success.
Outline the key facts, sales, total customers, total expenses, income and profits. According to basetemplates.com, around 58% of pitch decks include a financials slide. If your business is just starting out then you probably won’t be expected to display financials.
Important things to remember when creating a pitch deck:
- Your pitch deck is “the hook” used to capture the attention and imagination of a potential investor. Show some personality and connect with your audience.
- First impressions count. Your pitch presentation is probably one of the first things that an investor is seeing about your company.
- Tell a compelling story, engage your audience. What’s the problem and how are you going to fix it?
- Showing is usually better than telling, use icons and pictures to help illustrate your key points.
- Keep it simple and straight-forward.
- Consider the tone you want to convey. Be creative. Be funny (gauge your audience). Be memorable.
- Content is king, this has never been truer than with pitch deck, so get your content nailed before you start focusing on the visual/design aspects of the slides.
- A pitch deck is arguably one of the most important documents you’ll create for your company. It’s worth the sleepless nights and paying a professional to design the final deck for you.
- End your presentation in a remarkable way. You want the potential investor to remember you and your business.
If you need help to create a visually impressive and effective pitch deck, then get in touch.