The term gifographic was coined by Neil Patel in 2014. Gifographics are the natural evolution of the infographic and with the addition of animation they are taking visual content to the next level.
Gifographics have made a huge impact in the field of content marketing, plus they’re great on mobile devices. You can view the difference between infographics and gifographics here:
(Infographics use text and images to create an informative piece. Gifographcs use an infographic as a basis with animated parts. Instead of using a static image type like jpeg of png, gifographics come in GIF format. GIFs; Graphics Interchange Format, is a file type that supports animation and has been around since 1987.)
Gifographics have all the great stuff that infographics have but with some added benefits:
The average web user is inundated with content each day. Creating content that’s unique is the key to standing out from your competitors. Infographics have been hugely successful as they are so engaging; the gifographic takes this to the next level and quite simply offers readers something new and interesting.
Shareable and viral
As with the infographic, gifographics are extremely shareable and have the potential to go viral. Social media platforms like Facebook & Twitter are now embracing GIFs Gifographics are super compatible with mobile devices and as recent research has shown that the number of Google searches taking place using mobile devices is increasing; Gifographics are right on trend.
Gifographics spice up your content
They are a great addition to your content strategy, offering you a different way to share your content and engage your target audience.
Revive tired content
Give your existing content a makeover by turning it into a gifographic. If you have some interesting data or content you want shared more effectively, try turning it into a gifographic.