How to write an effective design brief

How to write an effective design brief

Explaining what you need to a designer is not always as easy as it seems. If you have a vision in your head, or a specific marketing goal, how do you go about communicating this? Graphic design is creative problem solving, the more information you can share with your...
How a design project works

How a design project works

I am often asked how the process works when you hire me for a project. So I created an infographic outlining the basic steps of completing a project, from the initial briefing to the delivery of the final files. Project Briefing Here’s your chance to give me an...
The Power of Visual Content

The Power of Visual Content

The world has embraced content marketing, with 93% of B2B marketers using content marketing (Source: iab). Content is evolving and visual content has become an integral part of content marketing campaigns. In fact, 55 percent of content creators plan to prioritise...